So I would like to believe that i am a connoisseur of fine liquors.

But I'm not, I just know a few of the behind the counter brands that have come and gone.

Today's subject, French vodka Sobieski.

I had to give a little air time to the struggling company in there decision to get Bruce Willis to participate in there
comeback.

I enjoy the idea and it may give it that American appeal that could put it right back on the map.

So they still want you to look for what's in the bottle, not who's holding it.

Lets keep in mind the purpose of the liquor.