KIDULT ITW (uncensored) "ILLEGALIZE GRAFFITI" from eric on Vimeo.

Angered and frustrated by the sudden infatuation and commercialization of the graffiti movement, French street artist Kidult has taken to the streets of Paris in an effort to reclaim his craft. In a retaliation against major luxury labels, Kidult has tagged a string of stores in recent months that include colette, Agnés b., JC/DC and Supreme. The video above features a one-on-one interview with Kidult in his workshop and follows along as the vandal hits several major Parisian shopping destinations.

via Hypebeast

My stand on his message:
Naturally he loses a lot of credibility to his argument with creating this self perpetuated genius of a video, but I kinda understand his point. He isn't doing anything new, but he is getting the uproarious response he seeks. Reading his words, my initial idea was that he was looking at the rebellious side of graffiti, the side of graffiti that challenged the right and gave people something to talk. Graffiti that isn't pretty or overly thought out. I liked the anti-establishment sentiment in his work, I rather enjoyed the research done and how he went about getting to the spots he was able to get to. I kinda enjoyed watching him vandalize the faces of so many franchise that thrive off of our last dollars, but dressing it up and trying to have believe that it is street art is a bit pretentious. I say call it like it is, I mean everything doesn't have to have a positive connotation. Tell the people you do this for the rush, or maybe to expose some ugly truth to there past because i rather enjoy watching the progression of the small film. Just a little stuck on his idea of commercialization, then creating a video to commercialize himself.Its really not in my nature to flat-out dislike the work of any creative professional, so I like some and i'm a little adverse about the rest...

Also, who the heck did he steal that civil worker outfit from, classic.